Led by top content creator Michelle Chong’s creative vision and insistence on quality productions, Michelle Chong Productions creates and produces customised and original content for all media platforms with high brand recall for our clients. We offer content amplification with a reach of over 2.3 million on our proprietary digital platforms.
Michelle as an undercover VVIP goes viral with 1.6 million views
To encourage job seekers to consider a career in hospitality, Singapore Tourism Board commissioned Michelle Chong Productions to film Michelle going undercover as a foreign VVIP to conduct a “stress test” on unsuspecting hotel employees. The video was our biggest production yet, with 5 cameras, 4 hidden go-pros, and 3 crews at different locations capturing real-time reactions of the staff simultaneously. The wildly-successful campaign has garnered over 1.6 million combined views and 17k shares.
Ah Lian x Netflix
Michelle debuted as the feisty Ah Lian on Netflix's promotional campaign of their popular series “Orange Is The New Black”. The videos, which were conceptualised and written by her, garnered more than 1.6 million views within days of launching.
LULU THE MOVIE 《 露露的电影》
Hit S$2 million at the box office. One of the best-selling Chinese films in Singapore in 2016.
3 PEAS IN A POD 《他她他》
Syndicated to cable channels in Asia and international airlines.
ALREADY FAMOUS 《一泡而红》
Singapore's entry for Best Foreign Film at the 85th Academy Awards in 2013.
Michelle Chong Productions creates effective celebrity-branded advertorials
As part of our one-stop content creation service, Michelle Chong Productions is able to engage popular celebrities to star in creative advertorial campaigns. We have worked with Lawrence Wong, Chuan Do, Hayley Woo, He Ying Ying to create effective and outstanding promotional media.
Michelle Chong Productions celebrates women with international Levi’s Campaign
Michelle Chong Productions was appointed as the creative team for Levi’s I Shape My World 2019 campaign. With the message of celebrating women of all abilities, shapes and styles, it was an honour to invite Elaine Kim, Vanessa Paranjothy and Jaslyn Koh to share their inspirational and empowering stories. These cinematically-shot videos were selected to represent the South East Asia market in this global initiative.
Michelle Chong Productions creates three hit Chinese programmes for Toggle Dailies
Michelle Chong Productions was commissioned by Mediacorp to produce three Chinese programmes for Toggle Dailies of varying concepts and formats. Now in Season 2, these programmes are a hit with audiences for its light-hearted take on current events, life skills and trending gadgets.
GONG JIAO WEI TALK TIME
Michelle Chong plays the titular news reporter Gong Jiao Wei on Gong Jiao Wei Talk Time! Her straight shooting commentary on current events and the hilarious skits fronted by Royce Lee are a hit with viewers.
PORNTENG NO MORE!
PornTeng No More! features affable Left Profile artistes, Pornsak and Lee Teng, discussing valuable life skills with special guests such as Patricia Mok and Addy Lee.
SENIORS HYPE IT
Seniors Hype It pairs elderly folk with millennials and introduces them both to the trendiest gadgets and merchandise! Be tickled by the seniors’ reactions to the gadgets and inspired by their willingness to try new things.